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The buying process has changed, and businessmen need to find new ways to reach buyers and be heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build ongoing relationships with buyers.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Additionally, you don’t want your sales teams spending time going down a list and cold calling. If you can generate leads for sales, the process is easier and you will see more of your leads being turned into revenue faster.

To prevent this from happening, good lead generation marketers will invest in techniques not only to optimize the site for all relevant search engines, but also to add the keywords that will bring your customers directly to your front door.

What is SEO & how to manage it?

What is Lead Generation and why it is Important?

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Oubound - external SEO

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You can break lead generation up into two main categories: inbound and outbound interaction.

Inbound Marketing

The process of helping potential customers find your company – often before they are even looking to make a purchase.

Tools to be used for this include website content and SEO, Blog, Social media, Contact forms, Games, etc.

Outbound Marketing

Outbound channels are used to introduce your message & content to your prospective clients, typically through rented attention:

E-mail marketing, Display & Pay-per-click ads, Event Marketing, Content Syndication, PR, Direct contact through sales representatives & Direct mail & much more.

Seo-search-engine-optimization-for-business-and-marketing-traffic-ranking

Why mix these tactics?

 We found that the following mix works best.

Combining outbound and inbound marketing can multiply the number of views you generate and dramatically increase sharing, increase the number of potential customers who see your content and increase your ROI.

Do you want to know more? Contact us now!