Very often people think that marketing is not affordable or it will be very expensive, but in the end, if you break the plan / task into small tasks and set deadlines and pay monthly, it turns out that the work is done and this is a very real budget. The most important thing is to choose the right person.
When you hire a programmer or just a person for the site, check if he understands at least a little about optimizing for Google and search engines and does everything in the right way. Even those who say they know what SEO is do not always do everything right. And in general, it is best if a person understands at least a little about marketing. After all, a website or even a social network is just one small chain in the whole sales funnel process?!
As soon as you decide on the tasks, try to figure out the deadlines and subtasks, determine the budget for each or for the whole project. Very often, programmers agree to a project and def. amount, but in the end they do not calculate the terms or it turns out that something is not included in their services.
Therefore, it is best if you find a person who can build a whole marketing plan and break it down into tasks, prescribe the timing and amount of each.
And it is also very important to understand how serious a person is and wants to work on your project for a long time. Often people grab onto def. project, and in the course of it they throw. There were cases with clients that a website was made for them, but in the end, after a time when they needed revision, it turned out that the same programmer or company did not want to remake or refine even their own projects, they only make projects from scratch or even worse – the person quit and the company cannot provide the service.
The difference is that the marketer is fully responsible for the result and for the whole process, he himself hires the necessary people, if any. It’s like building a house yourself and hiring each builder individually, or hiring a whole team and communicating only with their manager 🙂
Marketing can be expensive, especially for small businesses and individuals who may not have a large budget. However, there are many cost-effective marketing strategies that can be used to promote a product, service, or brand.
For example, social media platforms such as Facebook, Instagram, and Twitter offer affordable advertising options that can reach a large audience. Email marketing campaigns can also be an effective way to reach customers and promote products or services.
Content marketing, such as creating blog posts, videos, or other types of content, can be a low-cost way to attract and engage potential customers. Networking and building relationships with other businesses or individuals in the industry can also be a valuable marketing strategy that doesn’t require a large budget.
Additionally, it’s important to consider the return on investment (ROI) of marketing efforts. By tracking the results of marketing campaigns, businesses and individuals can determine which strategies are most effective and adjust their marketing plans accordingly.
In summary, while marketing can be expensive, there are many affordable options available. By utilizing cost-effective strategies and tracking ROI, businesses and individuals can effectively promote their products, services, or brands without breaking the bank.
