ПРОЧИТАТЬ ЭТУ СТАТЬЮ НА РУССКОМ

You are starting or having small business and you need to take a very important decision – to work with many small customers or to find 2-3 big ones. From this decision usually depends the future of your company, your profit and grow rate.

Hard decision! According to many successful billioners-businessmen 80% of the income come from few big customers, same time 20% of the income and much more effort come from small customers. They even advise to optimise these percentage by reducing or removing the small customers. But is this always the best solution? Very often in a crisis the big company can reduce the budget which can badly affect a company or freelancer that depend totally only on this customer. But even if your solution right now is to find few big projects that will feed you long term, the most important question is how to catch it?

It is not uncommon for small businesses or freelancers to work with large clients in order to gain exposure and credibility, as well as to access new opportunities and resources. This can be a valuable way for small businesses to grow and expand their reach, and can also be a cost-effective solution for large clients who need specific services or products.

On the other hand, being a large company can also bring many advantages. Large companies often have established reputations, resources, and networks that can provide a strong foundation for growth and success. However, running a large company also requires a significant investment of time, money, and effort, and may involve managing a complex organizational structure and navigating a variety of regulatory and legal issues.

Ultimately, the decision of whether to work for a penny or to have a contract with big company will depend on the specific goals and circumstances of the business or individual. Factors to consider might include the size of the market, the competition, the level of expertise or resources required, and the potential for growth or expansion.

Am I not good enough? People are not willing to pay me a lot?

For those freelancers that are having trouble to earn enough or to fix high prices. There may be many factors at play, such as your qualifications, experience, specialization, unique skills and talents, and market conditions and client needs.

If you are finding it difficult to get high pay for your work, it may be helpful to seek the assistance of a career coach or take training to improve your skills and increase your value in the job market. It may also be helpful to look for new opportunities or areas of development, and to improve your marketing strategy to attract more clients.

Ultimately, the amount that you are able to earn will depend on your ability to demonstrate your value and expertise to potential clients or employers, and to negotiate fair compensation for your work. It may also be helpful to research the market rates for similar roles in your industry or geographic area, in order to have a better understanding of what is considered a fair wage.

But in any case the trouble is not how to find a big project or how to get a fair payment for it, but how to prove your expertise and the quality of the performed work. For those who decided to grow their company and attract big partners, should be clear that they need to build their own brand too.

Marketing and advertising – it does not bring results? How to find customers quickly?

Doesn’t matter if we talk about personal brand of a freelancer (which usually is his CV) or professional brand of a company, marketing and social media can help. Advertisement and information about you and your company can bring you the projects you want, the ideal customers for you. Of course there is always a risk that the advertisement will not bring the result.

There are a number of reasons why marketing and advertising efforts may not bring the desired results. Some possible causes could include: 

• Lack of focus: If your marketing efforts are not targeted at a specific audience or are not aligned with your business goals, they may not be effective. 
• Poor execution: The success of marketing and advertising efforts often depends on the quality and creativity of the execution. If the messaging is confusing or the design is unappealing, it may not effectively capture the attention of your target audience.
• Insufficient budget: Marketing and advertising can be expensive, and it may be difficult to achieve significant results with a limited budget. 
• Competition: If there is strong competition in your market, it may be more challenging to stand out and get noticed by potential customers. 
• Misalignment with customer needs: If your marketing and advertising efforts are not aligned with the needs and interests of your target audience, they may not be effective in generating interest or sales. 

To improve the effectiveness of your marketing and advertising efforts, it may be helpful to review and optimize your strategy, focus on targeting a specific audience, ensure that your messaging is clear and compelling, and allocate sufficient resources to support your efforts. It may also be helpful to seek the guidance of a marketing professional or consult with industry experts to get fresh ideas and insights.

How to find the ideal place for B2B ads?

One of the best modern tool and social media for B2B contacts is Linkedin. You can attract HR companies and potential projects as freelancer, as well as looking for the right people from the companies/fields you would like to attract and close contracts.

As every social media Linkedin has some specifics in using and setting up ads and if you don’t want to throw money away, you need to consider finding the right marketer to do this for you.